As someone who works in sales, I know it can be tough to learn how to follow up after a networking event. You don’t want to come off as pushy because you’re not sure if it’s too early to follow up after a network meeting.
Knowing when and how to follow up on a lead is an important but difficult part of sales. In this article, I’ll go over the best ways to follow up with potential customers and make sure your name is top of mine when they need your product or services!
1.Follow up with a phone call.
Phone calls are best for follow up.
i) You can connect on a more personal level than you can via email.
ii) Phone calls are more effective than email.
iii) A phone call is better than voicemail for follow up.
2.Be Honest, But Don’t Be Pushy.
i) Be honest about your intentions.
ii) Be honest about the product and its benefits.
iii) Be honest about the company you represent, and what that company can do for you (and for them).
iv) Be honest about yourself and your background—both professionally and personally, because no one likes to be lied to!
It’s like karma coming back around on you tenfold (or twentyfold, or 100-fold), so why even bother? If you can’t be completely honest at this stage in the game then there’s no hope they’ll ever trust anything else you say later on down the line either!
v) Don’t forget: You’re not just selling some cheap knockoff off-brand version of something someone else already owns or knows how to use; what we’re offering here is a way better version of something people have been using forever but never realized how much better it could actually be until now!”
Let them know why you’re following up. Repeat your reason for contacting them.
i) Tell them why you’re following up.
ii) Repeat your reason for contacting them. You don’t want to assume that they remember the last time you spoke, or that they know what you’re contacting them about. Let them know in a friendly tone!
iii) Let them know how you will follow up with them again: either by phone or email, or both. Make sure not to contact them too often; otherwise it may annoy rather than impress your prospect.
3.Keep Your Follow-Up Emails Short and Sweet.
Be brief. Do not send emails that are longer than a few sentences and use bullet points to break up your message. This will make it easier for your prospects to read and digest, which is exactly what you want!
Don’t be pushy or overbearing with your prospect by sending too many emails, or being a pest in general. You want them to feel comfortable with you as a person and a business partner before they agree to anything else; if you keep trying too hard after they say no once or twice then they may just stop responding altogether out of frustration because they don’t know how else they can tell you no without offending you personally – but if they think there’s something wrong with themselves instead then maybe their next reply will contain some clues about why exactly this wouldn’t work out between them right now…
Follow up on leads in a friendly way that won’t bother or alienate them.
When you’re following up with leads and prospects, it’s important to keep your tone friendly. You want to make sure that you don’t come across as pushy and desperate, or else you risk alienating your prospect.
Here are some ways you can follow up in a way that will help them see you as a friend and an ally:
i) Make sure that each email is short and sweet—don’t send more than one or two at most, unless the person specifically requests more information from you.
ii) Be honest about why they’re receiving this communication from you in the first place. If they don’t like being contacted by salespeople (or if they’re not interested), then let them know! And if they do have some interest but need more information before making any decisions, then provide it! Don’t try hiding behind “the company” or other vague excuses; be transparent about what this interaction means for both parties involved.
Following up is a good way to show people that you’re persistent and dedicated, but don’t forget that it can also come across as annoying. Stay friendly and make sure your follow-ups are appropriate for the situation. Don’t forget: it may take several attempts before someone gets back to you, if they do at all.
But don’t worry! With these tips in mind, you should have no problem setting yourself apart from other marketers by being thoughtful and respectful of your prospects’ time while still remaining persistent enough to get results.
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