One of the best ways to succeed in business is to learn from those who have already succeeded in it. In network marketing, there are several key principles that every network marketer needs to abide by in order to make their business run smoothly and profitably.
The 7 principles of network marketing that we outline below are important for any network marketer to follow, whether they’re a part of an established company or starting their own MLM business from scratch. In this article, we outline the seven key principles of network marketing, as well as provide examples of each one in action so you can get the most out of your business.
1.Recruit People Who Share Your Passion.
Whether it’s a person, a business, or an idea, finding others who share your passion is key to success. While many people like to do things alone—whether they’re exercising or starting their own business—it’s easy to lose momentum when everyone around you doesn’t have your back.
Find like-minded people and allies who can encourage and support you through hard times so that your passion won’t wane. If your daily routine leaves little time for things outside work, create a new activity that helps keep you connected with friends.
Volunteering at a soup kitchen, walking dogs at an animal shelter, or even reading to children at a local library are all great ways to make sure you never feel isolated. And remember:
Passion isn’t just about what you love—it’s also about what makes other people happy. What do your customers want? What would make life easier for your employees? By putting yourself in other people’s shoes, you can find common ground and forge relationships that last long after one project ends.
2) Be True To Yourself.
Every company offers a different product and mission. Some products are ethical and others are not, but as a business owner, it’s your responsibility to know what’s going on with your products at all times.
Being true to yourself means remaining steadfast in your morals and ethics, even if you have to walk away from an opportunity that makes sense for everyone else. In today’s modern economy, many people take advantage of those who aren’t looking out for their own interests—but it doesn’t have to be that way.
Be brave enough to say no when you see something wrong, and never stop being honest with yourself about what’s right. That’s how you build trust over time and earn respect from your peers. When someone trusts you, they want to work with you again. And that’s how relationships begin.
Relationships are key because word-of-mouth is one of the most powerful forms of advertising available—and repeat customers lead to long-term success. So don’t just be successful; be good . If you do both well, then others will find value in your product or service. The value can come in many forms: information, experience or convenience.
3.Focus on Adding Value.
A good network marketer is an individual who believes in and applies a system of sales and marketing designed to generate predictable sales. It’s important to provide relevant, useful information about products and services, as well as constantly provide value-added services—especially if there are fees for these extras.
This is part of what builds trust among potential customers in your business. People want to do business with people they know, like, and trust; so focus on adding value wherever possible.
Put yourself in your customers’ shoes—after all, you’re trying to convince them to make a purchase from you! The best way to ensure success is by treating others how you would want to be treated, which leads us to our next point:
By giving first, not taking first: By putting something out into the world—whether it’s your ideas or even just your presence—you open up opportunities for people around you. Take advantage of those opportunities by providing value before asking for anything in return.
Remember: If no one buys what you’re selling, it doesn’t matter how much time and effort you put into building something great. So don’t take first; give first! The most successful businesses understand that customer service means providing something before expecting anything in return.
4.Help Others Improve Themselves.
While it might seem like a natural course for an entrepreneur, helping others is actually a great way to get feedback on your products or services. In fact, offering free advice or a free consultation can be a good way to get referrals for other clients who are interested in buying your service.
You never know when somebody might need what you have to offer! Networking through giving back is also one of the most popular ways people build their personal brand and establish authority over their subject matter.
And while it may take longer than cold emailing people directly, it can open up some great opportunities down the road. Plus, if you’re passionate about your work, then why not share it with as many people as possible?
A lot of entrepreneurs struggle with networking. There’s nothing worse than meeting someone new only to have them turn around and say You’re not going to try and sell me something, are you? It doesn’t have to be that way though! People aren’t just contacts – they’re human beings too! When I’m at networking events I always try my best to introduce myself and chat with everyone there.
It helps put them at ease knowing they don’t have to worry about being pressured into doing business with me. If anything else I’ll come away from each event having made a few new friends – which is really what building connections should all be about anyway!
5.Always Follow Up.
The most important thing when following up with someone is to always do it. If a potential prospect asks for more information or says they want to learn more about your company, go ahead and send them what they’re looking for.
Don’t hesitate because you think it might not be a good time. Just send it over and schedule another call for when your prospect is ready to dive deeper into their questions about your business opportunity.
Be patient and consistent—you’ll find that prospects will follow up if they are interested in learning more from you. And if they aren’t? Well, then you can focus on finding new prospects who are! Networking doesn’t happen overnight.
It takes patience and perseverance, but it does pay off. Remember: Prospects may say no today, but tomorrow could be a different story! So keep working hard to connect with those who may become future customers—it all adds up in the end.
6.Have a Strong Social Presence Online.
An easy way to build a strong online presence is to use social media networks like Facebook, Twitter, LinkedIn. A strong social presence can make it easier for people to find you and learn about your products or services.
And if people like what they see online, they’ll be more likely to reach out. Getting some recommendations from friends and family is also a great way to build trust with your target audience.
Add value by sharing links on content that would be relevant and interesting to your followers—and only those who are interested in what you have can follow up later down the line. Use tools like Hootsuite or TweetDeck so you don’t flood followers with spam links over multiple accounts, which could lead to losing them all together.
7.Stay Consistent.
Consistency is key in any type of business, but it is even more so with network marketing. You need to be able to stick to your morals and beliefs while consistently helping others. If you are not consistent, people will see right through your attempts to recruit them and they won’t be interested in what you have to offer.
When you are consistent, others tend to follow suit, which can lead to a plethora of income opportunities for both parties involved. Get creative with your strategies as often as possible and remember that it may take some time before seeing positive results from your efforts.
But trust me when I say it is worth it! Be persistent and don’t give up on yourself or your dreams. Stay true to yourself, stay consistent, and success will come knocking at your door.
Conclusion.
Utilize your resources. Developing and maintaining a strong network is an integral part of building a successful business. If we focus on meeting others’ needs, establishing our credibility as experts in our field, listening to others with open minds, and giving in order to receive while practicing principled leadership (i.e., servant leadership), we are likely to gain far more than we can ever give up or lose. Only then can we truly create a mutually beneficial win-win scenario for everyone involved.
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