Direct-selling businesses, sometimes called MLM (multi-level marketing) or pyramid schemes, have become increasingly popular in India over the past few years. This phenomenon has attracted both praise and criticism from people who are all equally passionate about their opinions.
Direct selling is currently one of the fastest growing businesses in India, as well as around the world, and these companies are working hard to stay ahead of the competition. Let’s take a look at 10 direct-selling businesses in India that you need to know about today!
Amway is a multi-level marketing business that deals in personal care products. The company, which is based out of Mumbai, was founded in 1959 by industrialist and businessman Richard DeVos Sr. In its early days, Amway used a door-to-door model of selling products; however, it has evolved into an online retailer over time. As of December 2016, Amway has operations across more than 100 countries.
The company also sells its products through brick and mortar stores under franchise agreements with distributors. Amway’s product offerings include nutrition supplements and personal care items such as shampoos and fragrances for women, men and children. The company even offers pet nutrition products for dogs, cats and horses under its Nutrilite brand name. The company recorded $7.9 billion in revenue during 2015.
It claims to have nearly 10 million active customers worldwide, who generate sales volume worth $8 billion annually. These figures make Amway one of India’s largest direct-selling businesses in terms of sales volume generated each year. To date, more than 18 million people have joined Amway around the world, making it one of Asia’s most successful direct selling companies ever since its inception in 1959.
Herbalife is a global nutrition company based out of Los Angeles. The company markets nutritional supplements and personal care products that help its members achieve optimal health. It has four divisions: North America, Asia Pacific, Latin America and Europe, Middle East and Africa (EMEA).
Herbalife got started in 1980 when Mark Hughes developed a weight loss program from his background in science and exercise physiology. He then helped Steve S.. Herbalife has around 2 million distributors globally. Its products are sold through a network of independent distributors who earn money by selling these products to customers.
Herbalife’s business model focuses on long-term customer relationships rather than short term sales volume. Its business model also relies on recruiting new people into its network rather than just making sales to existing customers. This makes it hard for potential competitors to enter its market because they would have to start at zero with no existing base of customers or distributors. In 2011, Herbalife had revenues of $4 billion, which made it one of the largest direct selling companies in the world by revenue at that time.
Founded in 1982, Vestige Marketing is a direct-selling company that specializes in personal care products. The primary product categories are health and beauty care, personal hygiene and fashion accessories. … Modicare: Also founded in 1982, Modicare is one of the leading direct selling companies focused on healthcare and wellness products for women. … Keva Industries: Founded by Ranjan Dasgupta and Pijush Kanti Bhattacharya in 1992, Keva Industries began as a franchise operation but now runs a multi level marketing business model.
They offer financial services such as credit cards, home loans and auto loans as well as helping people get training for leadership positions within their organization.
In 2012, they introduced an asset based MLM program called Plan C which helps other entrepreneurs start up businesses through them. … Keva Industries – Second Paragraph: The founders have been heavily involved with charities like Smile Foundation, Goodwill and Vivekananda Kendra and donate half of their profits annually towards supporting these organizations. …
4.Forever Living products.
Forever Living Products has been around since 1992, when it was launched by a group of innovative entrepreneurs. This direct-selling business is based on personal development and aims to help people all over the world live better lives. With products from health and beauty to home care, Forever Living has it all covered, so you can create a lifestyle that works for you.
The company encourages individuals to live their purpose as they help others do likewise. This business also allows each person to set his or her own goals and earn at his or her own pace and level of comfort. It’s an ideal opportunity for those who want to work independently and have time freedom.
5.Avon Products Inc.
Avon Products Inc. is an American multinational direct selling company specializing in personal care, beauty, and home products with operations also in Canada and Mexico. Avon has a presence in more than 100 countries across six continents. Avon was founded by David H. McConnell on September 16, 1886; it is one of the world’s oldest and largest companies (in terms of revenue). Avon has pioneered business models for direct selling, multi-level marketing and direct sales online.
RCM, or Relaxation Choice Magazine, is a direct selling company based out of New Delhi. As its name suggests, it sells beauty and personal care products such as shampoos, lotions and more. It was founded by Virender K Sharma and his wife Rita Choudhary Sharma in 2006; Virender has many years of experience with direct sales. RCM’s products are produced by its parent company, Kent Beauty Products Pvt Ltd.
On its website, it says that it uses natural ingredients like henna and essential oils to create its products. Its revenue was $138 million USD in 2012. Its products are sold through agents who buy them at wholesale prices and then sell them on to customers. There are two ways you can become an agent for RCM: you can either register online or attend one of their events, which happen throughout major cities in India.
To become an agent for RCM, you must be 18 years old (or older) and have an income of at least Rs 100,000 per year. Once registered, you’ll be given an ID number that will allow you to place orders with RCM’s parent company directly from your own home. The process takes about three days from start to finish once you’ve signed up.
7. Modicare India.
Modicare is a direct selling company and has been around since 2009. They are based out of Gurgaon, Haryana and have distributors all over India, who sell their products at home parties or offline shops. … Hindustan Unilever Ltd: Hindustan Unilever Ltd is an Indian subsidiary of Anglo Dutch multinational consumer goods company Unilever. … Vestige Marketing Pvt. Ltd.: Vestige Marketing Pvt.
Ltd. was founded by Mr Keshav Bangur and Mr Ajay Garg as a marketing company that helps new businesses market themselves better. … Keva Industries: Keva Industries is one of India’s leading direct selling companies for kitchenware, household items and personal care products. They were founded in 1992 by Anupam Mittal and his wife Vani Mittal.
– Oriflame is one of the top direct selling companies in India.The major objective of Oriflame is to use modern marketing and distribution systems to build up a network, which will distribute and sell its range of quality skincare, hair care and cosmetic products on a direct-selling basis.Launched by Malin Axelsson, Oriflame today has 11 markets worldwide.
Oriflame International AB is listed on Nasdaq OMX Stockholm under the ticker ORIFL..It operates through more than 44,000 distributors globally. It offers a wide range of professional skincare, hair care and cosmetic products through both party plan and franchise stores.
9.Mi Lifestyle Marketing India.
In March 2012, Mi Lifestyle Marketing Global Private Limited was incorporated as a joint venture between Multi Commodity Exchange (MCX) and Yash Birla Group. In September 2012, it acquired consumer products business of Hindustan Unilever. Initially, its consumer goods division operated under Hindustan Unilever Limited (HUL) but from January 2014 onward, all consumer goods divisions operate under Mi Lifestyle Marketing. … MODICARE: In 2014, Modicare was started by Sundeep Khanna and Priti Sinha Khanna.
The company focuses on health care products for babies and children such as diapers, sanitary napkins etc. Its parent company is also known as Modicare Enterprises Pvt Ltd. … Vestige Marketing Pvt Ltd: It is one of India’s largest direct selling companies that specializes in personal care and homecare products for women.
The company has been operating since 2000 and has established itself among top direct selling companies in india. Its parent organization is known as Vestige Group which operates different brands across various industries including travel, education, entertainment etc… Keva Industries: In 2006, Mahesh Shahani along with his wife Pooja Shahani launched Keva Industries – a direct selling company that offers an array of skin care solutions through multi level marketing channels.
An established direct selling brand, Atomy sells skincare products. The company was founded in 1993 by Tapan Kumar Ghosh, a Bangladeshi national. … Amway: Started in 1959, Amway has come a long way since. It is currently one of India’s largest direct selling firms and is even ranked among Fortune 500 companies. … Avon: Founded in 1886, Avon is popular for its range of beauty products that are sold door-to-door.
Currently, it markets over 200 products across categories such as skincare, makeup and fragrances. … GlaxoSmithKline Consumer Healthcare Ltd.: The company deals with brands such as Aquafresh and Pepsodent toothpaste as well as Hans and Mentos candies. It also produces Vicks Action 500 Extra, an energy drink. … Hindustan Unilever Ltd.: HUL operates in four segments — personal care, home care, foods and refreshment beverages.
Personal care contributes nearly two-thirds of its revenue while home care contributes another 30%. HUL has been operating in India since 1930 when it acquired Shikakai Soap Works Pvt. Ltd., which manufactured soap from soya bean oil imported from Japan. … L’Oreal (India) Pvt. Ltd.: In 2004, L’Oreal set up a subsidiary called L’Oreal India Pvt.
So, these are 10 top direct selling businesses which can help you earn a great income every month. I hope that after reading these articles you’ll be inspired and will start earning from your home itself. This is not just a source of income but also helps you with several other benefits like it keeps our environment green and clean, improves social skills, helps us with self confidence and many more things.
So here are some tips for those who want to earn full time income or make their side income online But firstly try to understand what you have read so far about direct selling business. Then try to find out as much information as possible about any business listed above by visiting their official websites and blogs. Also, contact them personally via email or phone call so that they can guide you well before starting any business.
After gathering all necessary information then move forward with one of them according to your need and requirement because each business has its own pros and cons so choose wisely according to your need otherwise it may lead you towards loss rather than profit. Once decided on a particular company then work hard on it by doing all required tasks such as social media marketing, promoting products via personal contacts etc., because without promotion no business survives today in market due to competition among companies around us.